The Media Guy LLC.

Marc Backofen

I’m a proud graduate of Ball State University and have spent the past 29 years working in the dynamic Indianapolis advertising arena. I live in Fishers, Indiana with my wife and two sons, where we stay busy—and have a lot of fun—balancing family life and careers.

When I’m not developing media strategies, you’ll likely find me on the golf course or cheering on my beloved Chicago Cubs (lifelong fan, no matter the season).

A trusted media agency focused on helping your brand connect with the right audience and boost sales through smart, targeted advertising solutions.

Comprehensive media support you and your company can trust.

With over 29 years of experience, I’ve built a strong reputation for delivering smart, strategic, and cost-effective advertising solutions. I specialize in creating campaigns that not only build lasting brand awareness but also drive immediate traffic to your business or website.

Over the years, I’ve partnered with a wide range of clients—each relationship treated with the respect, attention, and care it deserves. Your success is my priority.

Owner

my Mission

​01.Representation You Can Trust 

I provide effective, knowledgeable representation tailored to your business goals. With a proven track record and a strong reputation for delivering results, my success is reflected in the long-standing partnerships I’ve built and the outcomes I’ve achieved for my clients’ advertising needs.

02.Staying Ahead in a Rapidly Evolving Media Landscape

The advertising world is constantly changing—and I stay ahead of the curve. By keeping a close eye on industry trends and audience behavior, I ensure your message reaches the right people, in the right place, at the right time—efficiently and effectively.

03.Your Goals, My Priority

Whether you're looking to build a brand, refresh your identity, or drive traffic to a specific event, I’m here to help you achieve real results. I’m committed to delivering top-notch media planning, strategic insight, and reliable support every step of the way.

I believe in open, honest communication and strive to build positive, long-term relationships with every client I serve.

About me